Apparel & Footwear

Tackling the company store and the exchange

Driving DemandDriving Retention

Your challenges

Merch programs, not just stores: Corporate teams, employee stores and events buy apparel in volume. They are reachable, and most brands never write to them.
A scattered channel: The buyers sit across company stores, retail, team stores and the wholesale marketplaces where brands get discovered.
Every buyer runs a store: A company-store manager thinks in store pages, size runs and reorder windows. Outreach has to be written about those, not about the brand.
Not every reply is equal: The replies that matter come from companies big enough to reorder every season, and each one has to be booked.

Drops spike the desk: A launch generates a week of volume in a day. The desk has to be staffed in advance, not after the queue backs up.
Returns are the margin: Sizing and exchange handling decides whether a return costs you a customer or keeps one.
Every answer depends on the line: Sizing and exchange questions depend on the size chart, the exchange policy and what the 3PL can and cannot do.
Buyers reorder every season: A company-store buyer reorders every season, so the exchange and the reorder matter as much as the first sale.

A support agent on a headset reading a document

How Charm helps

The whole buyer list, counted: Every company-store manager, retail buyer and corporate merch program that could carry the line, listed and verified by category.
Every channel, by name: Company stores, team stores, retail and the buyers behind the wholesale marketplaces, each reached by name on the same list.
Written for the buyer: Email, LinkedIn and calling on the same list, written about the buyer’s store page, size run and reorder window.
Campaign after campaign: Each campaign is built on the replies from the last, with every reply in your CRM and booked for your team.

Staffed before the drop: Coverage for each launch is planned from your drop calendar and staffed before the date, for the peak, not an ordinary week.
Returns that keep the customer: Sizing, exchanges, returns and order edits handled inside your helpdesk and your store, with the 3PL in the loop.
A desk that knows the line: The size chart, the exchange policy, the drop calendar and what the 3PL can and cannot do, learned before go-live.
The reorder, kept: The exchange and the reorder handled on the same desk as the first sale, inside your helpdesk and your store.

Outreach that fills the shelf, and a desk that keeps the customer. Each runs on its own or together.

Services that follow the line from the merch program to the desk

Charm shapes both offers around how an apparel or merch line is bought, reordered and exchanged. Here is how we help:

01.Build demand

Company-store buyers and merch programs, reached by name.

Includes:

Every company store, retail buyer and merch program, counted first
Email, LinkedIn and calling on the same list
Copy written about each buyer’s store page, size run and reorder window
Consumer ads tested per persona until one wins
Replies in your CRM with a company on them, booked for your team

Runs on Cold Email, LinkedIn, Cold Calling, Advertising and SDR Staffing.

A bright clothing store with racks and display tables

02.Drive retention

A desk for sizing, exchanges and the drop.

Includes:

Sizing, exchanges, returns and order edits inside your helpdesk and your store
Launch and drop coverage staffed before the traffic hits
Marketplace messages and social DMs on the same desk
Your 3PL in the loop for returns and exchanges
The size chart, the exchange policy and the drop calendar, learned first

Runs on Customer Support, Back Office Support, Technical Support, Desk Implementation and QA.

A fulfilment warehouse with rows of bins

03.Your first month

Count the merch programs, write for the buyer, staff the drop.

Includes:

Week 1: count the buyers
Week 2: write for the buyer
Week 3 to 4: reach the programs
Go-live: the desk answers

The same build we run for every physical product brand, with your category’s buyers in it.

Why Charm

The right partner for an apparel or merch brand

Both halves, one partnerBuilt on the company storeReady before go-liveSized for the peakYour store, one desk

A team meeting at a long table in a cafe

Both halves, one partner

We reach company-store buyers, retail buyers and corporate merch programs by name, then run a desk that handles sizing, exchanges and the drop, so a return keeps the customer instead of losing one.

Built on the company store

Ink’d Stores grows by reaching the manager who runs the company store. We ran campaign after campaign into that buyer, each built on the replies from the last, and booked every reply for Ink’d’s team.

Ready before go-live

Sending domains, inboxes and LinkedIn seats are warmed while the copy is written. The desk learns the size chart and the exchange policy, and goes live once the playbook passes QA.

Sized for the peak

Coverage for each launch is planned from your drop calendar and staffed before the date, so the desk is ready for the peak, not an ordinary week.

Your store, one desk

Your helpdesk, email, chat, social DMs and marketplace messages on one desk, working inside Shopify and the marketplaces you sell on, with the 3PL in the loop for returns.

Brands, merch and the stores that stock them

Tackling the company store and the exchange

Your challenges

How Charm helps

Services that follow the line from the merch program to the desk

01.Build demand

02.Drive retention

03.Your first month

The right partner for an apparel or merch brand

Both halves, one partner

Built on the company store

Ready before go-live

Sized for the peak

Your store, one desk

Company stores reached by name, and a merch drop supported to the last order.

528 positive replies across ten campaigns.

A World Cup merch drop, supported from launch to last order.

Questions

Your brand in the company store, and the exchange handled.