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Build Demand·LinkedIn

LinkedIn outreach, sent from your team’s own profiles

Your founders and sales team connect their own LinkedIn accounts to the Charm platform. We write the connection requests and the sequences, send them, and route every reply to you.

Book a callSee how it works
A sales rep working LinkedIn replies on a laptop

Message the people who decide what gets stocked from your team’s own LinkedIn profiles, with sequences we write and send, and every reply routed to you with the thread.

The problem

Your buyers are on LinkedIn. Nobody on your team has the hours to message them.

A buyer answers a short note about their shelf from a name they know. When LinkedIn is a side job, teams struggle with:

  • Connection requests accepted, then no message sent
  • Messages written like ads, not short notes about their shelf
  • Replies sitting in a founder’s LinkedIn inbox
  • Conversations that never reach the CRM
  • One profile pushed past LinkedIn’s daily limits
  • Reach measured against a search result, not the whole market

These gaps don’t just slow outreach down. The buyer forgets the name by Friday, and a reply nobody sees is a meeting nobody books.

Charm fixes this by running the sequences from your profiles and routing every reply to you.

The solution

Your team’s profiles, our sequences, and every reply in your CRM.

Our LinkedIn outreach service combines:

  • Seats on your founders’ and sales leads’ own profiles
  • Accounts you connect, with credentials we never hold
  • A verified buyer list with every LinkedIn URL checked
  • A connection with a reason, a short message and a follow-up
  • Each seat paced like a person, inside LinkedIn’s daily limits
  • Every reply routed to your Slack and your CRM

We write the connection requests and the sequences, send them from your team’s own profiles, and route every reply to you with the thread, the contact and the company.

Seats are set up and monitored daily by Charm, and connections, replies and meetings are logged in your CRM with the thread, so your team picks up where we left off.

Everything LinkedIn outreach needs, sent in your team’s own name.

01.Your profiles, our sending

Your team’s seats on the Charm platform

Sequences run from your founders and your sales team through the Charm platform, so the message comes from a name with a face and a product behind it.

Includes:

  • Your founders’ and sales leads’ own profiles
  • You connect the account; we never hold credentials
  • Paced like a person, ramped up before volume
  • Reach from several seats, not one profile pushed
  • Nothing sends from a Charm account

Your buyers hear from a name they already know.

A man smiling at his phone at his desk

02.The right buyers

Category managers, owners, distributors and installers

Category managers, owners, distributors and installers, verified against the same list we email and call. Reach is measured against the whole market, not a search result.

Includes:

  • Built by hand from who decides what gets stocked
  • Every LinkedIn URL checked, not guessed
  • Verified against the same list we email and call
  • Reach measured against the whole market

Every buyer on the list is verified before the first request.

A team reviewing charts in a meeting

03.Every reply routed to you

Slack, CRM and the thread attached

Replies land in your Slack and your CRM the moment they arrive, with the thread attached, so your team books the meeting while the buyer is still looking at the message.

Includes:

  • Replies in your Slack the moment they arrive
  • Logged in your CRM with the thread
  • The contact and the company on every reply
  • SDRs book the meeting for your team to close
  • Follow-ups and qualification managed for you

Your team picks up where we left off, and only talks to real opportunities.

Two men laughing over a laptop

The Charm LinkedIn workflow

  1. 01.

    Connect your team’s profiles

    Your founders and sales leads connect their own LinkedIn accounts to the Charm platform. We never hold the credentials, and every seat is ramped up before volume.

    A man in a shirt and tie smiling at his phone
  2. 02.

    Verify the buyer list

    Category managers, owners, distributors and installers, built by hand from who decides what gets stocked, with every LinkedIn URL checked against the list we email and call.

    Two colleagues planning at a wall of sticky notes
  3. 03.

    Run the sequence

    A connection with a reason, a short message about their shelf and a follow-up, sent from your profiles in your team’s voice and paced inside LinkedIn’s daily limits.

    A man at a laptop checking his phone by a window
  4. 04.

    Route every reply

    Replies land in your Slack and your CRM the moment they arrive. Our SDRs manage the follow-ups and book the meeting for your team to close.

    Colleagues gathered around a laptop

Better reach. Better replies. Better meetings.

How the program runs, and what the engine has booked:

Your profilesconnected by you, never held by us
Verifiedevery buyer on the list before the first request
Google · Costco · The North Facebooked for Spout
Case studies

One verified list, worked in every channel. Here is what it produced.

LinkedIn runs on the same verified buyer list as email and calling. Spout ran all three channels into five markets at once; Focal shows what one list does worked campaign after campaign.

Charm×Case study 01 / 02
Countertop water hardware→ Solar installers · tiny-home builders · water suppliers · hotels · retail

Five markets, every decision maker verified, three channels to the same names.

The same verified name gets the connection request, the email and the call. For Spout that list was five markets at once: solar installers, tiny-home builders, water suppliers, hotels and retail, the businesses that install and resell hardware like a countertop water machine.

Every decision maker verified, email, LinkedIn and calling run to the same list as one motion. Google, The North Face and Costco booked.

Google · The North Face · Costcobooked
Charm×Case study 02 / 02
Overhead patio heating→ Multi-unit restaurant groups

A buyer list built once, by name, and worked until the operators answered.

A connection request is only worth sending to the person who decides, and at a restaurant group that is one operator for every patio. Focal’s list was built around that person, by name, before anything was sent.

Worked campaign after campaign, 32 of them, that list produced 100+ positive replies at a 5.2% reply rate.

100+positive replies
32campaigns tested
5.2%reply rate
All case studies →

Questions

Seats, sequences, and who is actually sending.

Whose profiles send?

Your team’s. LinkedIn seats are set up and monitored daily by Charm, and the sequences go out from your founders and your sales team, in their voice.

Is our account safe?

Yes. Each seat runs inside LinkedIn’s daily limits, paced like a person and ramped up before volume. Reach comes from running several seats on your team, not from pushing one profile past its limits.

How many seats do you need?

Two or three is typical: the founder plus whoever sells. More seats means more reach inside the same per-profile limits, so we size it to your market on the first call.

Do you post content for us?

No. We run outreach, not your feed.

How is pricing structured?

A monthly engagement priced on the size of your market and the channels we run, with media spend separate and no per-reply or per-meeting fees.

How long until outreach is live?

Four weeks from kickoff to live outreach. Those weeks go to counting the market, building and verifying the list, setting up domains, inboxes, seats and the dialer, and writing the copy.

Who does the work?

Charm does. We build the lists, the infrastructure, the creative and the outreach. Your team takes the replies and closes.

Is there a contract length?

No long-term lock-in. The engagement runs month to month after the build.

Why not hire an SDR?

An SDR is one person with no list, no infrastructure and a ramp. This is a team that is live in four weeks with the list, the domains, the seats and the dialer set up and monitored daily, and your team only talks to real opportunities.

Who owns the list?

You do. The partner list and the audiences are yours to keep, and we keep adding to both as they grow.

Your buyers, hearing from a name they already know.

Twenty minutes. Bring your product and the profiles that should send. You leave with the buyer count, the sequence plan, and a start date.