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Build Demand·Cold Email

Every decision maker in your market, emailed by name

Verified lists, warmed domains, and copy written for the person reading it. Replies land in your CRM with a name and a company on them.

Book a callSee how it works
A founder writing outbound email at a laptop

Reach every retailer, dealer and distributor that could stock your product with verified lists, sending domains we set up and watch every morning, and copy written for the person reading it.

The problem

Why most cold email never reaches a buyer.

Most cold email fails before the first send. Run as one more job on the founder’s list, it struggles with:

  • A bought list, with half the titles wrong
  • No phone or LinkedIn to back up the email
  • Sending from the company domain with no warmup
  • One bad month that burns the domain
  • Three sequences written, one sent, and no follow-ups
  • Reach measured against a sample, not every buyer in the market

These issues don’t just cost replies. The day the program starts working is the day the domain stops delivering, and the follow-ups never happen.

Charm fixes this by running the whole program, from the verified list to the booked meeting.

The solution

A verified list, domains that land, and copy that gets answered.

Our cold email service combines:

  • Every buyer in your category, counted before anything sends
  • Verified email, phone and LinkedIn for each decision maker
  • Secondary sending domains and inboxes, bought in your name
  • DMARC, SPF, DKIM, bounce and spam rates checked every morning
  • Sequences about their shelf, tested until the reply rate earns the volume
  • SDRs who book the meeting for your team to close

We run the program from the first verified name to the meeting your team closes, and outreach is live four weeks from kickoff.

Charm connects to your CRM during the build, so every reply lands there with a name, a company and the thread. Nothing sends from your main domain.

Everything cold email needs, built to end in a booked meeting.

01.A list you can trust

Market count and verified contacts

Every retailer, dealer and distributor that could stock your product, with verified email, phone and LinkedIn. We count the market first, then pull contact information for each of them.

Includes:

  • The market counted before anything sends
  • Retailers, dealers and distributors, by name
  • Verified email for every decision maker
  • Phone and LinkedIn to back up every email
  • Nothing guessed from a title
  • A list you own and we keep adding to

Reach is measured against every buyer who exists, not a sample.

Hands typing on a laptop open to a spreadsheet in an office

02.Infrastructure that lands

Sending domains, inboxes and deliverability

Sending domains and inboxes set up, warmed and monitored daily by Charm. Nothing goes out from your main domain, and no single inbox carries the volume.

Includes:

  • Secondary domains bought in your name
  • Rotated inboxes, warmed before the first send
  • DMARC, SPF and DKIM checked every morning
  • Bounce and spam rates watched daily
  • A domain that slips is pulled the same day

Deliverability is our problem, not yours.

Server cooling fans lit in purple

03.Copy that gets answered

Sequences written and tested for each buyer

Short, specific, and written about their shelf and their customer, from your product details and your voice. Tested across campaigns until the reply rate earns the volume.

Includes:

  • Written from your product details and your voice
  • Email one, two follow-ups and a last note
  • Tested until the reply rate earns the volume
  • Every reply routed to your CRM
  • SDRs book the meeting for your team to close

Your team only talks to real opportunities.

A person in a mustard sweater typing on a laptop

The Charm cold email workflow

  1. 01.

    Count the market and verify the list

    We count every retailer, dealer and distributor that could stock your product, then verify email, phone and LinkedIn for each decision maker before the first send.

    A team gathered around a laptop in an office
  2. 02.

    Set up domains and inboxes

    Secondary domains and rotated inboxes are bought in your name, warmed before the first send, and checked every morning. Nothing goes out from your main domain.

    A man writing code on a laptop
  3. 03.

    Write and test the sequence

    Email one, two follow-ups and a last note, written about their shelf and their customer. We test it until the reply rate earns the volume.

    Hands typing on a laptop at a wooden table
  4. 04.

    Book the meeting from the reply

    Every reply lands in your CRM with a name and a company. Our SDRs manage the follow-ups and book the meeting, so your team only talks to real opportunities.

    Two men shaking hands across a table

Better lists. Better inboxes. Better replies.

From the programs we run, and the terms we run them on:

5.2%reply rate for Focal across 32 campaigns
684architects and designers who wrote back to Stone Products Unlimited
Case studies

Three lists, built by name, and what the inbox did with them.

Focal, Stone Products Unlimited and Ink’d Stores: three buyers counted first, then emailed until they answered.

Charm×Case study 01 / 03
Overhead patio heating→ Multi-unit restaurant groups

32 email campaigns into the restaurant groups that decide once for every patio.

The inbox is where a restaurant group’s operator decides about patio heating, between services, from a phone. Focal’s campaigns were written for that inbox: one operator, several patios, one decision.

We built the list of multi-unit restaurant groups by name, then wrote and tested 32 campaigns into it until the operators answered: 100+ positive replies at a 5.2% reply rate.

Raj TilwaCo-Founder, Focal
100+positive replies
32campaigns tested
5.2%reply rate
Charm×Case study 02 / 03
Natural stone and tile→ Architects and designers

684 architects and designers answered an email about stone.

An architect specifies stone into a project months before a purchase order exists, and the specification starts with an email that gets read. Stone Products Unlimited needed the design community to know the name first.

We counted that community, verified every address, and emailed it at volume. 684 architects and designers wrote back.

Bhoumik ‘Ricky’ ShethCEO, Stone Products Unlimited
684responses
Charm×Case study 03 / 03
Branded apparel and merch→ Company-store buyers

Ten campaigns, one list that kept growing, 528 positive replies.

A company-store buyer reorders branded merch every season, which makes the email list an asset that compounds. Ink’d Stores’ list grew for twelve months as new companies stood up merch programs.

Ten campaigns ran into it, each one written from the replies to the last, on the same sending domains and the same CRM: 528 positive replies.

528positive replies
12months
10campaigns
All case studies →

Questions

Deliverability, copy, lists and what you own.

How many emails go out?

Enough to reach the whole market in weeks, not months. The number depends on how many buyers exist in your category, which we count before anything sends.

Who writes the copy?

We do, from your product details and your voice, and we test it. For Focal that meant 32 campaigns into restaurant groups until the reply rate held at 5.2%.

How is pricing structured?

A monthly engagement priced on the size of your market and the channels we run, with media spend separate and no per-reply or per-meeting fees.

How long until outreach is live?

Four weeks from kickoff to live outreach. Those weeks go to counting the market, building and verifying the list, setting up domains, inboxes, seats and the dialer, and writing the copy.

Who does the work?

Charm does. We build the lists, the infrastructure, the creative and the outreach. Your team takes the replies and closes.

How do we measure it?

Replies, positive replies and meetings, with every reply in your CRM carrying a name and a company. We count the market first, so reach is measured against every buyer who exists, not a sample.

Is there a contract length?

No long-term lock-in. The engagement runs month to month after the build.

Why not hire an SDR?

An SDR is one person with no list, no infrastructure and a ramp. This is a team that is live in four weeks with the list, the domains, the seats and the dialer set up and monitored daily, and your team only talks to real opportunities.

How do you protect deliverability?

Sending domains and inboxes are set up by Charm, warmed before the first send, and monitored daily. Nothing goes out from your main domain, and volume is spread across inboxes so no single one carries the load.

Who owns the list?

You do. The partner list and the audiences are yours to keep, and we keep adding to both as they grow.

Every buyer in your category, in their inbox this month.

Twenty minutes. Bring your product and where it sells today. You leave with the size of your market, the channel plan, and a start date.