The problem
Why setup is the first ticket, and the first return.
A connected product starts generating support on day one, before anyone has written the answer. Without a desk, that means:
- Setup and pairing questions arriving before the answers are written
- Engineers doing tier one instead of shipping firmware
- The first ticket after a rollout guessed, not answered
- Install questions that turn into returns
- Escalations that reach engineers as complaints, not diagnoses
For a camera, a monitor or anything with a battery, the window between the question and the return is hours.
Charm fixes this with a desk trained on the hardware before the first ticket.








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