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Build Demand·SDR Staffing

The rep who works your replies, hired for your product

Hired for your product, trained on your playbook, and working your replies every day. Meetings booked, CRM kept clean, your closers close.

Book a callSee how it works
An SDR on a call at a desk

Put a rep hired for your product on every reply from email, LinkedIn and calling, working them the day they arrive and booking meetings on your closers’ calendars.

The problem

Why replies die in the inbox.

Outreach works, then the reply needs someone to answer it. Without a rep on the desk, teams struggle with:

  • Replies that sit for two days while everyone is in a meeting
  • A quarter lost to posting, interviewing, onboarding and ramping
  • A playbook that leaves when the rep does
  • Half the conversations living in someone’s inbox
  • A pipeline review that is a guess
  • A shared pool answering for five companies

These gaps don’t just slow the pipeline. By the time the rep is good, the quarter is over, and the CRM still tells a different story.

Charm fixes this with a rep who is on your replies next month.

The solution

One rep, hired for you, managed by Charm.

Our SDR staffing service combines:

  • A rep recruited for your category and trained on your product
  • One queue for email, LinkedIn and calling replies
  • Every reply answered, qualified and booked the day it arrives
  • A team lead, QA and coaching behind the rep
  • A weekly report of replies worked, qualified and booked
  • A replacement, with the desk covering replies in between

The rep steps into a reply flow that already runs: the buyer list, the sending domains and the sequences are live, so nothing starts from zero.

Meetings are booked on your closers’ calendars, and stages, notes and next steps are kept current in your CRM every day, with every reply carrying a name and a company.

Everything a reply desk needs, in one rep managed by Charm.

01.Yours, not shared

One rep on your account only

One rep on your account, not a pool answering for five companies. Hired for your product and trained on your playbook before the first reply.

Includes:

  • One rep working your account only
  • Recruited for your category
  • Trained on your playbook before the first reply
  • If the rep changes, the desk does not

You get meetings and a clean CRM, not a hiring process.

A man in headphones smiling at his laptop

02.Managed by Charm

Hiring, training, QA and coaching

Hiring, training and QA are ours. You get the output, not the overhead: meetings on the calendar and a clean CRM, every week.

Includes:

  • A team lead behind every rep
  • QA and coaching behind the rep
  • A weekly report of replies worked and booked
  • A replacement if the rep is not working out
  • The same structure as our support desks

The desk carries the work, not one person.

Two colleagues reviewing notes at a table

03.Plugged into the machine

Email, LinkedIn and calling replies on one desk

Email, LinkedIn and calling replies all land on one desk, so nothing waits in an inbox. Each one is answered, qualified and booked onto your closers’ calendars the day it arrives.

Includes:

  • One queue for every reply
  • Worked the same day it arrives
  • Meetings on your closers’ calendars
  • Stages, notes and next steps kept current
  • A name and a company on every reply

We manage the follow-ups so you only talk to real opportunities.

A woman in headphones smiling at her laptop

The Charm SDR workflow

  1. 01.

    Hire for your product

    We recruit a rep for your category, hired for your product and working your account only, with a team lead and QA behind them.

    An interview at an office desk
  2. 02.

    Train on your playbook

    The rep learns your product and your playbook before the first reply, then steps into a reply flow that already runs on the buyer list and the sequences.

    A trainer leading a team session at a whiteboard
  3. 03.

    Work every reply the same day

    Email, LinkedIn and calling replies land in one queue. The rep answers each one, qualifies the conversation and manages the follow-ups, so nothing waits in an inbox.

    A woman typing on a laptop at a white desk
  4. 04.

    Book the meeting, keep the CRM clean

    Meetings land on your closers’ calendars, every reply, note and meeting carries a name and a company, and you get a weekly report of replies worked, qualified and booked.

    Two women talking with notebooks open

Better follow-up. Better meetings. Better pipeline.

From the programs the desk works, and the terms behind it:

185positive replies for Path in 19 days
$25cost per lead on that program
528positive replies for Ink’d Stores across ten campaigns
Case studies

Replies worked the same day, meetings on the calendar.

Path, Ink’d Stores and Focal: three programs where the reply volume is the story, and a rep hired for the product is what turns it into meetings.

Charm×Case study 01 / 03
Body composition scanner→ The businesses that refer clients

185 positive replies in 19 days, each one worked by a rep hired for Path.

A positive reply is work, not a result: someone has to answer the product question and book the call while the gym owner or clinic manager is still interested. Path hired that someone through Charm.

We built the list of referring businesses, set up the infrastructure and launched. 185 positive replies in the first 19 days at $25 a lead, every one of them read and answered the day it arrived.

Nykelle SchlofmanCEO & Co-Founder, Path.
185positive replies
19days
$25cost per lead
Charm×Case study 02 / 03
Branded apparel and merch→ Company-store buyers

528 positive replies over twelve months, and someone read every one.

Ten campaigns written from the replies to the last only works when a rep is reading the replies. For Ink’d Stores the buyer was the company-store manager who reorders every season.

528 positive replies across a list that kept growing for twelve months, each one answered and moved toward a meeting.

Jay SapovitsPresident, Ink’d Stores
528positive replies
12months
10campaigns
Charm×Case study 03 / 03
Overhead patio heating→ Multi-unit restaurant groups

100+ restaurant-group replies, each one a conversation with the operator who decides.

When a restaurant group replies about patio heating, the person on the other end runs several patios and decides once for all of them. That reply deserves a rep, not an autoresponder.

32 campaigns into Focal’s multi-unit restaurant group list produced 100+ positive replies at a 5.2% reply rate. The rep’s job starts there.

100+positive replies
32campaigns tested
5.2%reply rate
All case studies →

Questions

Who the rep is, what they work, and how fast.

Why not hire an in-house rep?

An in-house hire takes a quarter to find and ramp, and leaves with the playbook. A Charm SDR arrives trained on your product, works a list and infrastructure that already exist, and if the rep changes the desk does not.

What does the rep actually do?

Works every reply from email, LinkedIn and calling, qualifies it, books the meeting for your team to close, and keeps the CRM clean. We manage the follow-ups so you only talk to real opportunities.

Who manages the rep?

Charm. The rep sits on a managed desk with a team lead and QA, the same structure as our support desks, and you get a weekly report of replies worked, qualified and booked.

What if the rep is not working out?

We replace them, and the desk covers the replies in between, so the work never hangs on one person.

Where does the work live?

In your CRM. Every reply, note and meeting carries a name and a company.

How is pricing structured?

A monthly engagement priced on the size of your market and the channels we run, with media spend separate and no per-reply or per-meeting fees.

How long until outreach is live?

Four weeks from kickoff to live outreach. Those weeks go to counting the market, building and verifying the list, setting up domains, inboxes, seats and the dialer, and writing the copy.

How do we measure it?

Replies, positive replies and meetings, with every reply in your CRM carrying a name and a company. We count the market first, so reach is measured against every buyer who exists, not a sample.

Is there a contract length?

No long-term lock-in. The engagement runs month to month after the build.

Who owns the list?

You do. The partner list and the audiences are yours to keep, and we keep adding to both as they grow.

A rep on your replies by next month.

Twenty minutes. Bring your product and your reply volume. You leave with the desk plan, the handoff rules, and a start date.