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Build Demand·Cold Calling

Cold calls into every account that could stock your product

Callers trained on your product dial a verified list of retailers, dealers and distributors, handle the objection, and book the meeting into your calendar with the notes.

Book a callSee how it works
A caller on a headset working a call block

Callers trained on your product dial every retailer, dealer and distributor that could stock it, and the meeting lands on your calendar with the recording and the notes.

The problem

Why most cold calling programs stop after a month.

The phone works when the caller knows the product. Run by a vendor who does not, programs struggle with:

  • Switchboards, old extensions and generic lines instead of direct lines
  • Scripts that cover the opener and nothing after it
  • Callers who fold on the buyer’s second question
  • Your best closer spending the morning on voicemail
  • An hour of ring tones instead of decision makers
  • Meetings booked without the notes or the context

These problems don’t just waste dials. A list without verified direct lines is a list of dead ends, and the program stops after a month.

Charm fixes this with callers trained on your product, dialing verified direct lines.

The solution

Trained callers, verified lines, meetings on your calendar.

Our cold calling service combines:

  • Callers trained on your product and your category
  • Verified direct lines at every account that could stock you
  • A parallel dialer and local numbers, provisioned by Charm
  • A call playbook of objections and answers, updated weekly
  • Every call recorded where consent allows and QA’d against the script
  • Lists scrubbed against do-not-call registries before anyone dials

We dial the whole list in blocks, handle the objection, and book the meeting for your team to close, with the context and the next step.

You install nothing. Call notes, outcomes and recordings are logged in your CRM after every dial, and meetings land on your calendar.

Everything a cold call needs, from the direct line to the booked meeting.

01.Callers who know the product

Trained on your product and your category

Trained on your product, your category and the questions a buyer asks on the first call. They can talk about the device, not just read the opener.

Includes:

  • A call playbook written in week one
  • Objections and answers written for your product
  • Playbook updated from the calls every week
  • The same verified list we email
  • Charm’s team, not a generic caller

The buyer’s second question gets an answer, not a pause.

A woman in headphones working at a laptop

02.Parallel dialing, verified numbers

Dialer, local numbers and verified lines

A parallel dialer across verified direct lines, so callers spend the hour talking to decision makers instead of listening to ring tones.

Includes:

  • Verified direct lines, checked before the dial
  • A parallel dialer, set up and monitored daily
  • Local numbers, registered so they are not flagged
  • Lists scrubbed against do-not-call registries
  • Calls inside local calling hours

Nothing for you to install, and nothing for your team to dial.

An open plan office with rows of desks

03.Booked straight to your calendar

Meetings with the notes and the recording

Meetings land on your team’s calendar with the notes, the context and the next step. Every call recorded and QA’d against the script.

Includes:

  • Meetings on your team’s calendar
  • Notes, outcomes and next steps in your CRM
  • Recordings where consent allows, against the account
  • Every call QA’d against the script
  • Each meeting briefed and handed over

Your team closes. We book it, brief it and hand it over.

A woman smiling on a phone call

The Charm cold calling workflow

  1. 01.

    Verify every direct line

    We build the list of retailers, dealers and distributors that could stock your product, verify the direct lines, and scrub it against do-not-call registries before anyone dials.

    A man on a phone call at his desk
  2. 02.

    Train callers on the product

    Objections and answers are written for your product in week one, so callers can talk about the device and the category, not just read the opener.

    A trainer presenting to a team in a bright office
  3. 03.

    Dial the list in blocks

    A parallel dialer keeps the hour on decision makers. Calls stay inside local calling hours, every call is recorded where consent allows, and the playbook is updated every week.

    A woman laughing on a phone call
  4. 04.

    Book it with the notes

    The meeting lands on your team’s calendar with the recording, the notes and the next step in your CRM. We brief it and hand it over for your team to close.

    A man in glasses smiling on a phone call

Better lines. Better calls. Better meetings.

The rules every call follows, and what the engine has booked:

Verifiedevery direct line before the dial
Recordedevery call, scored against the script
Google · Costco · The North Facebooked for Spout
Case studies

Every account that could stock the product, reached by name.

Sutro and Stone Products Unlimited show the list-first build in two trades. Spout ran calling alongside email and LinkedIn into five markets at once.

Charm×Case study 01 / 03
Smart pool and spa monitor→ Pool trade and distributors

The pool trade, counted by name before the first dial.

A caller is only as good as the list in front of them. For Sutro the list was the pool trade: the businesses that carry pool products at scale and the distribution partners that get a smart monitor onto a shelf, because selling one at a time to homeowners is slow.

Every decision maker counted and reached by name, so the call goes to the person who decides what the store stocks.

Charm×Case study 02 / 03
Natural stone and tile→ Architects and designers

Architects and designers, reached before the order exists.

The best time to reach a stone buyer is before the drawing is finished. Stone Products Unlimited needed the architects and designers who write stone into a job to know the name months ahead of any purchase order.

We reached the design community at volume, by name, and 684 of them wrote back.

684responses
Charm×Case study 03 / 03
Countertop water hardware→ Solar installers · tiny-home builders · water suppliers · hotels · retail

Cold call, email and LinkedIn, one motion across five markets.

The dial block works from the same verified list as the inbox. For Spout that meant every decision maker at every solar installer, tiny-home builder, water supplier, hotel and retailer, verified email and phone before the first call.

The calls, the email and the LinkedIn touches ran as one motion across all five markets. Google, The North Face and Costco booked.

Google · The North Face · Costcobooked
All case studies →

Questions

Who dials, what they say, and what lands in your CRM.

Do you use a dialer?

Yes. The dialing system and the numbers are set up and monitored daily by Charm. You do not install anything.

What about call compliance?

Lists are scrubbed against do-not-call registries before anyone dials, calls stay inside local calling hours, and recordings follow consent rules where they apply. The numbers are registered and monitored so they do not get flagged.

Who makes the calls?

Charm’s team, trained on your product and your category, calling the same verified list we email.

Can we hear the calls?

Yes. Calls are recorded where consent allows, and the recordings and notes sit in your CRM against the account.

Who takes the meeting?

Your team closes. We book it, brief it and hand it over with the notes in your CRM.

How is pricing structured?

A monthly engagement priced on the size of your market and the channels we run, with media spend separate and no per-reply or per-meeting fees.

How long until outreach is live?

Four weeks from kickoff to live outreach. Those weeks go to counting the market, building and verifying the list, setting up domains, inboxes, seats and the dialer, and writing the copy.

Who does the work?

Charm does. We build the lists, the infrastructure, the creative and the outreach. Your team takes the replies and closes.

Is there a contract length?

No long-term lock-in. The engagement runs month to month after the build.

Why not hire an SDR?

An SDR is one person with no list, no infrastructure and a ramp. This is a team that is live in four weeks with the list, the domains, the seats and the dialer set up and monitored daily, and your team only talks to real opportunities.

A cold call into every account that could stock you.

Twenty minutes. Bring your product and the accounts you want. You leave with the account count, the call plan, and a start date.